COASTAL GRANDMOTHER AESTHETIC
Inspired by Nancy Meyer movies, the coastal grandmother aesthetic is taking this summer and the internet by storm. Emerging on TikTok in the past few months with upwards of 62m views on the hashtag, this style hones in on the simple joys of summer tying in comfort with a touch of nostalgia. Whether you are traveling or staying local this refined ensemble brings oversized button-downs, layered cardigans, and linen bottoms to the classic swimwear look to enhance the ease of life by the water.
| Brands
| Patterns & Graphics
Speckles, Bold Stripes, Checkered Prints, Blob Clusters, Structured Florals,
| Design Details
Cardigan Layers, Contrasting Outlines, Two-Toned Collar Shirts, Crotchet Dresses, Matching Sets, Loose Fit & Wrap Dresses
| Influencer Adaptations